When you begin your journey into affiliate marketing it would be a good idea to learn how, why and when your customers decide to make a purchase. There are many different types of buying cycles and a lot will depend on what it is you are selling. So what is the customer buying cycle? I am going to explain one of the most common cycles that people go through before actually making a purchase. It starts with someone realizing that they want or need something. This part of the buying cycle is known as awareness. At this stage, they will be looking for information about what it is they need.
Example: My dog is suffering from dry skin due to the temperature change. I need to find something that will help him.
This person starts searching for more information, they Google
“skin care for dogs” and they receive about 1,980,000 results. Now she may narrow her results by adding some keywords like dry skin, natural remedies etc, etc. She begins to weed through all the results and chooses those that give the best information about her problem. This is where using keywords in your headline plays an important role. Using the proper keywords will greatly higher your chances of getting your article read. Make sure it is full of good quality informative content. This is what the person is looking for. If they like the information they received from your article they will either bookmark it and continue to do more research or make a purchase. More than likely they will do more research, this is called the comparison part of the buying cycle. This part is also going to rely on your content. You have supplied them with the information they were looking for, now you need to provide them with the solution to the problem. Your goal here is to create solution-focused content.
Now the customer has moved into the consideration part of the buying cycle. You are now dealing with someone who is more educated in making that final decision. What features does your product have to offer? Let your customers know all the benefits that come with your product like does this come with a guarantee, is it easy to use, how long till they get results, is there free shipping, how long will it take to be delivered, what if they don’t like it. The more questions that your content can answer the better your chances are of making a sale.
- Create content about every feature your product has.
- Create content about your support.
- Create content on your guarantees and warranties.
- Create content on how to use your product.
Give your customers more information than your competition does. This will give you the higher advantage in making a sale.
Great news, they moved the item into the shopping cart. This is the conversion part of the buying cycle. And your job isn’t over yet, did you know that nearly 7 out of every 10 customers who puts a product in their shopping cart are going to abandon it? Unfortunately, this is the sad truth. To keep this from happening often make sure everything is set up for an easy purchase with no complicating forms or pop-ups. Make sure you are using well-known purchase gateways. Do not have any obstacle in the way of making that final decision. Don’t get too discouraged if someone abandons their shopping cart, they may still be undecided and return at a later time.
Yeah, they made a purchase, you now have a paying customer. What are you going to do now? This is when your customer support system plays a major role. The most significant way to have customer satisfaction is by having competent customer service. Your goal here is to have repeat customers that are happy with all the services you provide.
To help keep yourself from getting too discouraged, remember that you have no control over what others chose to do. There is nothing you can change if you are not in control, so concentrate on the things you are in control of and make them the best that they can be.
Your content needs to be complete.
- Describe the problem.
- Introduce your solution.
- Give detailed information about the solution.
- Offer some kind of proof, customer testimony, reviews, etc.
Knowing and understanding the customer buying cycle will help you know the content that needs to be in your article. Make sure to address every part of the buying cycle in every article you write.
- Repeat Customers
I hope you found this post to be helpful, If you have any questions please leave a comment.
To your success,